2026 Düsseldorf Wire & Tube Exhibition (wire & Tube 2026) Participation Report

Report Date: June 29, 2026

Venue: Düsseldorf Exhibition Center, Germany

Exhibition Period: April 13–17, 2026

I. Exhibition Overview

This year's exhibition coincides with the 40th anniversary of wire, setting a new record in scale. It attracted approximately 2,600 exhibitors from 65 countries and over 69,000 professional visitors. The event focused on three major technological trends—hydrogen transportation, lightweighting for electric vehicles, and AI-based quality inspection—and featured a dedicated "Made in China" zone, making it the most efficient business networking platform in the global tubing industry.

II. Core Exhibition Achievements

1. Brand Exposure and Customer Expansion 
· Foot traffic: The booth received over 200 professional visitors, with new customers accounting for more than 60%.  
· Key clients: Successfully engaged executive teams from over 50 core target clients across Europe, the Middle East, Asia, and Africa.  
· Industry recognition: Our products—cold rolling mills, annealing furnaces, slitting lines, and others—displayed in the "Made in China" zone attracted in-depth inquiries from multiple buyers.

2. Business Collaboration and Order Conversion
· Intentional Orders: Signed several letters of intent on-site, primarily for reversible cold rolling mills and continuous rolling mills.  
· Follow-up Leads: Collected over 100 high-quality sales leads, with nearly 20 clients explicitly indicating plans to arrange factory visits or sample testing within 1–2 months after the exhibition.

3. Market Insights and Technical Gains 
· Industry Trend: Confirming that the EU Carbon Border Adjustment Mechanism (CBAM) requirements have become a mandatory threshold for European buyers when selecting suppliers, necessitating immediate initiation of carbon footprint calculations across the entire product lifecycle.  
· Technical Benchmarking: Noted that German peers have made significant upgrades in intelligent inspection equipment, providing valuable reference directions for our company's next-phase production line technological improvements.

4. Strengthening Relationships and Deepening Engagement with Existing Clients  
This exhibition is not only a platform for entering new markets, but also an excellent opportunity to enhance mutual trust and deepen cooperation with our key global clients. 
· Face-to-face with executives to address practical issues  
· Visit the joint exhibition booth to discuss future needs  
· Dinner appreciation event to strengthen emotional bonds  
· Consolidate achievements and define next steps

III. Issues and Reflections

· Response to shortfalls: Preparedness for unexpected events such as Lufthansa strikes has been insufficient.  
· Competitive analysis: Exhibitors from Turkey and India still hold regional advantages in delivery times and pricing; we need to further emphasize supply chain stability and technical responsiveness to create differentiated competition.

Summary

This exhibition not only strengthened relationships with existing clients but also significantly enhanced the company's brand recognition in Europe's high-end piping market. The next critical step is to quickly convert expressions of interest into confirmed orders.

Wuxi DLS Machinery Co., Ltd. sits in Wuxi New District Hongshan Machinery & Optoelectronic Industrial Park, covering 20,000 sq.m. Equipped with over 50 precision processing devices and large floor boring machines, it boasts an annual output of 200+ units with a 300-ton single-piece lifting capacity. Supported by robust production scale and full inspection systems, our reliable rolling mill products keep us among China’s top domestic manufacturers. Feel free to contact us for favorable factory prices and tailored solutions anytime.